Modern Brand Identity and Website Development for a Fintech Firm in the Capital Markets
We developed a bold brand identity for FastFin, a fintech firm in the capital markets. This included a modern logo, a style guide, and a sleek website, all reflecting FastFin's innovative approach to financial management and analytics.
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FastFin develops fintech solutions for the capital markets, offering advanced tools for financial analytics, risk management, real-time reporting, and streamlined transactions. They aim to revolutionize business finance with tailored solutions that drive growth and stability.
Challenge
FastFin needed a cohesive brand identity to reflect their innovative approach to capital market fintech. This involved creating a bold, modern logo and a style guide that captured their commitment to efficient financial management and advanced analytics.
Solution
We designed a striking logo and a comprehensive style guide for FastFin, establishing a clear visual and tonal identity. We also developed a sleek, Webflow-based website that showcased FastFin's advanced fintech solutions and communicated their mission to transform business finance effectively.
As part of our visual research, we reviewed several public showcases relevant to the capital-markets space — including the DesignRush Shift Capital Site Showcase — to study common interaction patterns and ensure the final design felt contemporary and aligned with industry expectations.
Working with Vilni has been a founder's dream. The team understand the brief immediately, know exactly what to deliver, and hit the bullseye. It's a delight working with them.
We are always open for new and exciting opportunities